Profitable Business : [Gift Inside] Square Pegs Really Dont Fit In Round Holes (Marketing) Experts Marketing Courses and Profitable businesses

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I was talking to a friend of mine the other night on Skype (he’s a long-term customer) and we got to talking about how people work. More specifically, he was telling me that he just couldn’t focus well when he was trying to multitask like the ‘’Experts’ tell you to do.

He said that he works better with one project to focus on from start to finish rather than jumping from project-to-project, hour-after-hour. My impression was he sort of felt bad about that – like maybe there was something fundamentally wrong with him.

I pointed out that since he has clear insight into how he works most productively businesses, why change it? That sort of understanding about oneself is important because it allows you to work through any perceived barriers holding you back. In this case, there really is no barrier to begin with as my pal works alone, doesn’t have a staff or virtual support. He can work any way he wants to work!

This leads me into the topic in the subject of this email. If you’ve ever worked for a large company or for a heavily regulated company, you’ll know from experience that you perform your responsibilities according to narrowly defined policies and procedures. In theory, this done for efficiency and consistency’s sake. More often than not, it ends up being done as a result of isolated human error – policies and procedures change and everyone adapts because someone made a mistake.

It’s also done that way because when you give any two people the same task, they’ll almost always approach it differently to some extent. That’s not to say that either person would be wrong, but one of them would be more efficient than the other. That’s corporate life and what you’re trying to get away from, isn’t it?

By nature, we’re all a bit different – some of us can go through our entire life playing it by ear, while other need rigid guidelines to follow for the least little thing. Some of us work wonders in complete disarray, while others need the order of clean desks and organized files to be effective.

When you’re in business for yourself, you get to define the policies and procedures to meet your needs. In other words, you should be adapting or creating the systems to work for you – you should NOT be adapting yourself to work with the systems available. What matters most is that you work the way you’re most suited to working to maximize your own productivity.

Along these same lines, one of the hardest things I’ve tried to do is to get people who are developing new products to understand the differences between designing for personal use versus designing for the general population to use. When you try to design something that works perfectly for you and then sell it to others, you’ll find that others have a lot of difficulty using it.

We run into this quite frequently when it comes to suggestions for improvements to our scripts and software – the users are often thinking about a specific need that would be great for them, but more or less useless for anyone else. So in this case, it’s vital that the system you develop is adaptable to the widest possible use to be of value to potential customers.

Imagine if you will that the folks who originally designed Photshop only support colors in the blue range. You can create any kind of image you want as long as it’s blue, because the lead programmer feels that blue pictures are the best. Would you use Photoshop? Probably not – because you need the flexibility to use the entire color spectrum for your designs.

Not surprisingly, it’s really easy to lock yourself into a corner like I described with Photoshop when you’re focusing so hard on the system itself. You reach a point where, instead of the system working for you, you’re working for the system!

You need to constantly question whether or not your system is effective for you. Are you outgrowing it? Is it outgrowing you? Is there some middle ground that would be more effective for your needs?

The moral of today’s tome is simply that while engineering a process or system is the right approach to take, don’t over-engineer it. Keep it simple and flexible so that it can grow with you. We call this scalability in the software industry and it’s vital for effective growth to a successuful business.

Have a great week folks, and while you’re at it, do something productive!

P.S In my last article I promised to share a new tool with you, an easy to use squeeze page builder

For this you don’t need html knowledge, databases setup or WordPress.

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